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Welcome to “Swift Chats” in the Financial Services Industry, a podcast brought to you by Impact Communications, where your hosts Marie Swift and Jonny Swift speak with interesting people in the financial services industry and the financial planning profession.

Our podcast spotlights independent financial advisory firms, allied financial services institutions, and “fintech” companies that we think are adopting "Best Practices" in the industry. We also share our own tools and ideas aimed at helping independent financial advisors throughout the various conversations.

Learn more at https://www.ImpactCommunications.org

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  2. Marketing Systematically to a Niche with Alex Cavalieri

Marketing Systematically to a Niche with Alex Cavalieri

Jan 4, 2022

In this Swift Chat, Marie Swift speaks with Alex Cavalieri, Co-Founder of Seven Group, a "hybrid marketing platform" that gives financial advisors insights and tools they need to market their brand more effectively, create deeper client relationships, and reach new audiences. The two talk about the importance of having a niche, finding and marketing to ideal clients, and how Seven Group's hybrid platform can help advisors through the whole marketing process. Seven Group's strategic guidance, marketing technology, and content library is a perfect complement to Impact Communications' custom content creation, PR and credibility marketing solutions.
 
To learn more about Alex and Seven Group visit: www.TheSevenGroup.com. Don't forget to mention Marie Swift and the Swift Chat vlog/podcast to get 25% off your first 6 months with Seven Group.
 

For a full roster of Swift Chats, visit: www.impactcommunications.org/best-practices-blog/category/swift-chat